Monday, November 30

T-Mobile will start eliminating the Sprint brand this mid year

T-Mobile and Sprint are getting ready to make the following stride in blending their remote organizations, with the two brands supposedly wanting to combine their clients and retail locations under a solitary T-Mobile flag this late spring, by means of Fierce Wireless.

The prompt changes are to a great extent surface-level

Sprint’s image will be wiped out for T-Mobile’s on things like retail facades and bills. T-Mobile CEO Mike Sievert guaranteed that current Sprint clients will at present have the option to keep their present plans and won’t be compelled to switch over to one of T-Mobile’s arrangements (in any event, for the time being). New clients will probably be coordinated to pursue T-Mobile plans, rather than Sprint ones, when the progressions happen, as a major aspect of the push to combine the client base.

There’s not an exact date for when the changeover will take place. Just sometime later this summer. “With COVID-19, we moved it out into the mid-summer instead of the early summer, and this is when we will essentially be advertising one flagship postpaid T-Mobile brand as well as operating a unified fleet of retail. The retail piece is why we slowed down just a little bit,” Sievert said at an investor event earlier this week.

Sprint customers with compatible phones can already roam on T-Mobile’s networks when they don’t have Sprint coverage, but that’s a far cry from the eventual goal of turning the two networks into a single entity used by the combined customer base of the two formerly separate carriers. T-Mobile and Sprint have already said that they expect that transition to take about three years to complete.

In conclusion

We’re already starting to see some of the rough patches that may emerge as part of that process, too. The two brands have begun to combine their 5G networks, transitioning Sprint’s network and bandwidth over to T-Mobile’s network. That’s come at the expense of most of Sprint’s current 5G customers, as almost all of Sprint’s existing 5G phones can’t use the new T-Mobile network.

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